Burberry is the essence of timeless, classic fashion. The quintessentially British designer clothing brand is one of high fashion’s dominating digital marketing force.
The brand is taking full advantage of the rise in popularity of video ad campaigns. Burberry’s ever evolving collections shape and perfect trends while never losing the brand’s vision. Not only can Burberry’s famous trench coat never be topped or replaced, but the brand also creates video ad campaigns that have quickly risen to the top. Outshining the competition with the use of appealing color schemes, simplicity and , of course, fabulous clothing. When watching a Burberry ad the audience will undoubtedly be struck with envy and persuaded to imitate by purchasing the clothing brand’s
While “everything” can be improved, it is a bit difficult to find faults in Burberry’s efforts on digital platforms. Due to this brand’s high price range that so many cannot afford, it’s understandable that a large number of people are oblivious to Burberry’s visually stunning ads. To increase viewers and thus more potential customers it could either lower merchandise costs or make video ad campaigns more available/noticeable by creating more hype with the use of more promotion. Strange right? Promoting promotional ads, but none-the-less effective.
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